Matchday Programme Advertising
Advertise in our 40 page glossy publication and associate yourself with one of Berkshire's premier non-league football clubs and a successful, well-known product. Last season over 5,000 copies of the award-winning matchday programme were sold at Slough Town's home matches.
We believe we have created an ideal way for you to raise your company's brand awareness, educate the consumer about your products and services, improve sales and popularity of your business and build credibility through your association with a popular, successful attraction.
With high retention value among readers and corporate decision-makers, customers get even more value for money in a prestige publication. The aim is to build on the quality we have established and continue improving the value and popularity of our programmes, meaning that advertisers get the benefit of increasing audiences and more widespread coverage.
A variety of advertising opportunities exist within the match day programme, from a small eighth-of-a-page insert to full page, colour advert facing a prominent, regular feature.
Prices for 2011/12 Season
| Page Type | Black & White | Full Colour |
|---|---|---|
| Eighth page | £50 | £110 |
| Quarter page | £80 | £200 |
| Half page | £150 | £250 |
| Full page | £250 | £400 |
All of the available advertising spaces within the programme are negotiable in terms of colour, size and prominence and packages can be tailored to suit individual requirements. Anyone can advertise, from a match-by-match basis, to part or whole season.
Perimeter Advertising Boards
It's estimated that over 6,500 people will attend our home games by the end of the 2010-2011 season creating an ideal opportunity for businesses to promote their company?s name and services on advertising boards at Slough Town FC.
In addition, the advertising boards often feature as a backdrop to action photography appearing in the media, both locally and through our official website, plus our own match day programme.
Board sites are guaranteed for all matches during the season and include any televised matches - this can be a possibility if Slough have a FA Cup run similar to the one experienced in 2004/05 season which saw the club featured on BBC's Match Of The Day programme.
Perimeter advertising boards measure 9 foot wide by 3 foot high. Slough Town FC can supply and erect the boards through its contracted sign writer, or you may supply your own.
When designing a board please note bold names with telephone numbers are far more eye-catching than too much detail. There are also a number of alternative prominent areas in the ground where advertising boards may be erected, including smaller boards, which may suit the smaller budget. For further details of these alternative sites, please contact the Corporate sales team on 01494 676868 or email: partners@sloughtownfc.net Price for 2011-2012 season perimeter advertising board £280. Price includes the production cost but not the artwork.
Matchday Sponsorship Package
- 2 reserved car parking spaces
- Matchday host service
- Complimentary welcome drink reception in the Sponsor's Lounge
- Complimentary matchday programmes & team sheet
- PA acknowledgements for your company through the day
- Half-time and post-match refreshments in the Boardroom
- Presentation of the Man of The Match to your chosen player
- Post-match photos in the Lounge with your Man of the Match
- Club presentation of a matchday sponsorship souvenir
- 10% discount off club shop merchandise (on the day only)
- Your company name and logo on the matchday programme cover
- An optional feature of your company in the programme
You can enjoy all the above benefits for only £150
Matchday Sponsorship is an ideal medium for enhancing the awareness of your business and it's products or services within the local community, whilst entertaining your guests with superb full matchday hospitality for upto 4 people.
Our aim is to make you feel comfortable, relaxed and ensure that your match day hospitality is a memorable and enjoyable experience.
Match ball sponsorship
Match ball sponsorship is a cost effective way for a company to raise its profile and entertain key guests or reward staff with a day out at Slough Town FC.
The package is for 2 people and is great value at just £80 (or £40 per guest). The benefits include:
- 1 reserved car parking space
- Matchday host service
- Boardroom hospitality
- A match ball sponsorship souvenir
- Your company name and logo on the programme cover
The Mascot experience
Junior Rebels can enjoy the privilege of leading out the first team at a home match by becoming a match day mascot.
The mascot gets the opportunity of meeting the players in the dressing room, plus a ground tour.
This is in addition to meeting and playing on the pitch plus the all important job of leading the team onto the pitch. The mascot has a truly memorable day and also included in the package is a brand new home replica shirt and a signed photograph.
All this for just £50. It's a great experience for all Junior Rebels and would make a perfect Birthday or Christmas gift.

